Many researchers seem to think that their work will magically get known and disseminated...
If you are not one of them, you might find this short article (hyperlink text) of some interest:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1817685
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There is a start-up that focuses on assessing faculty visibility. They go beyond the usual citation analysis for publications and include webometrics for a wider range of academic output. See: http://academicvisibility.com or http://academicvisibility.blogspot.com/.
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